Fashion is like…a Ferris wheel. It goes up and down and round and round. So, while Stephen Sprouse’s graffiti is old enough to kick out of the house with the demand that it get a job, it still has the ability to do just that. After teaming up with Marc Jacobs at Louis Vuitton in 2000 and hitting the opposite end of the spectrum with Target in 2002, Sprouse’s latest collaborative effort is with Diesel Jeans.
Diesel feted Sprouse at its Union Square flagship on Friday evening. The notoriously shy designer, dressed in one of his Warhol-print T-shirts, with his trademark black head scarf pulled low over his eyes, received the crowd in a corner of the store’s dimly lit lower level. “It was really fun,” he said of the project, “because Renzo [Rosso, founder of the Diesel Group] said ‘Do whatever you want.’” Although Sprouse didn’t see the final products until Thursday night, he was thrilled with the results which, he said, “look just like the sketches.”
The line, called “Diesel Fueled,” consists of two Ts, each with an image of a fire and graffiti, and two styles of jeans — one striped with silver and black, the other in solid black — for each sex, along with a multicolored knit hat. All the pieces will be produced in limited quantities and sold only in Diesel’s stores in Union Square, Miami, San Francisco and Los Angeles.
Maurizio Marchiori, Diesel’s vice-president of marketing, also seemed pleased. “It looks like it was handmade,” Marchiori said proudly, pointing out a seemingly haphazard paint smudge on the shoulder of a T.