with contributions from Aria Hughes
 on April 9, 2019

HONG KONG — The line of kids snaked down the narrow slope on Cochrane Street, waiting to get into a smallish two-story space decked out like an old VHS store from the Nineties.

It was the first pop-up for Drew House, Justin Bieber’s new clothing line, and nobody in line wanted to miss out. While the brand and its beige and yellow hoodies might have been inspired by the San Fernando Valley, it was in the Far East that fans first could snag the gear.

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