NEW YORK — Style.com is upping the ante for its fashion-savvy audience.
This story first appeared in the November 11, 2003 issue of WWD. Subscribe Today.
The Web site today will launch a holiday shop featuring designer goods from luxury labels such as Chanel, Christian Dior, Louis Vuitton and Versace.
“We were looking for a way to allow an integration of commerce into our holiday shopping effort,” said Dee Salomon, senior vice president and managing director at Style.com. “What Style.com does very well, is we make people want things. We should have the capability to fulfill that want, that desire. That said, we’ve had very good success with the selling efforts that we’ve done to date, but they’ve been limited, and they’ve been very large scale.” Most notable was the Web site’s selling of 15 reissued, limited edition Manolo Blahnik shoes in conjunction with Neiman Marcus in September.
For holiday, “We wanted to do something where smaller companies could participate, so that we could give a nicely edited selection of gift-giving items, but still have the brands fulfill,” said Salomon.
The launch of the holiday shop will also serve as a test for the Web site as it prepares to launch a full-scale online shopping effort next March. Under that plan, vendors will be able to sell up to 24 featured items on Style.com for one-week increments.
Offerings for holiday include Christian Dior’s Rumba bag for $2,615; Versace’s corset gloves, $275; Louis Vuitton’s 18-karat gold monogram bracelet for $2,690, and other less expensive items like an epi leather key and change holder for $140.