Let us pause during the clamor and chaos of New York Fashion Week to acknowledge some plus-size creatures who need a little love. A new campaign to save African elephants hunted for ivory called #KnotOnMyPlanet launches today with a lot of pretty people in fashion — specifically Doutzen Kroes, the campaign’s ambassador — as well as Tiffany & Co. and the Clinton Global Initiative behind it. The fund-raising effort has support from Joan Smalls, Miranda Kerr, Cara Delevingne, Adriana Lima, Robin Wright, Pearl Jam and Adrien Brody, while Patrick Demarchelier is shooting Naomi Campbell, Linda Evangelista, and Christy Turlington in a campaign together to be released today.
“Elephants are profoundly threatened and need our help, as ivory poaching and habitat loss have led to a great risk of extinction,” said Anisa Kamadoli Costa, chief sustainability officer, Tiffany & Co. “As a revered global house of luxury and as a member of the U.S. Wildlife Trafficking Alliance, Tiffany & Co. is proud to use our brand to advocate for greater protection of elephants by supporting the Elephant Crisis Fund through its #KnotOnMyPlanet campaign.”
The campaign was conceived by David Bonnouvrier, cofounder of DNA Model Management, and Trish Goff. It was created and developed by George Prest and Drew Burdon of Blood, and is a joint venture between the Wildlife Conservation Network and Save the Elephants. In addition to Tiffany, corporate sponsors include the Council of Fashion Designers of America, the Clinton Global Initiative, DNA Models, The Clymb, Ivory Ella and Snapchat, which is creating a filter for the campaign.