By  on December 20, 2018

Brands with an ethical focus were front and center of the Duchess of Sussex’s recent tour wardrobe in Australia, New Zealand and the Pacific. And arguably none more so than Australia’s Outland Denim, in whose skinny black Harriet jeans the duchess stepped out on at least four occasions over the course of the 16 days.

As first reported by WWD, the resulting blitz of international media coverage the Mount Tamborine, Queensland-based brand, which provides employment for Cambodian women rescued from sexual exploitation and human trafficking, prompted large web traffic and sales spikes, with the company processing orders for 10,000 jeans in a fortnight. An additional 46 seamstresses were, in the end, hired to meet demand.

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