By  on December 20, 2018

Founded in 2015 by Matteo Ward, Victor Santiago and Silvia Giovanardi, Wråd was initially launched as an Instagram account and non-profit educational movement raising awareness around the real impact fashion has on people and the environment.

According to Ward, the key moment that launched this venture was the Rana Plaza tragedy in Bangladesh, which occurred in 2013. “Back then I was co-chair of the Diversity and Inclusion Council at Abercrombie & Fitch and I already knew Victor [Santiago], who was an art director and photographer. After the tragedy we started to question the costs of the fashion industry globally,” said Ward.

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