By  on December 20, 2018

For Kevin Germanier, sustainability was born out of frugality. “I was a very broke fashion student,” said the Swiss designer, who studied at Central Saint Martins. “I didn’t have the money to buy the right fabric for toiles, so I used vintage sheets. People rolled their eyes. It wasn’t cool at the time.” Fast forward to 2018 and sustainability is ingrained in Germanier’s business model. His designs are entirely made of upcycled material — fabrics, beads, zips and even threads. “Some of our fabrics even have stains on it, but we just cover them with beads,” the designer shrugged.

Key sustainability achievement of 2018: Prototyping is kept at minimum, and the brand doesn’t generate any waste: “People don’t know that when they buy a jacket, at least five toiles have been thrown away before getting to the final design. We always include the first dress we created in our final collection, so buyers can understand the design process.” Germanier’s first collection was picked up by Matchesfashion.com after its presentation in March and the brand caught the eye of Christian Louboutin, with whom Germanier teamed on a capsule of upcycled heels.

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