By  on July 17, 2018

PARIS — With accountability and transparency hot industry watchwords, a growing number of swimwear labels looking to distinguish themselves from competitors are positioning themselves as brands that have nothing to hide — from the supply chain to the price tag.

Cultivating “honest” dialogues with manufacturers, employees and customers, many swimwear brands already lift the curtain on production processes and sourcing on their web sites. Some are baring it all, down to the cost breakdowns, detailing everything from materials to labor to transportation.

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