NEW YORK — Gucci is unveiling its next-generation store. The shop, which will open on Madison Avenue on Saturday, is designed by Tom Ford and interior designer Bill Sofield. The dominant color is brown, already a Gucci signature, and the new look also features poured cement pillars, striped wood, a hematite ceiling and lots of chrome. Here, in a WWD exclusive, a first look at the new interior. For more on the store launch, see page 3.

This story first appeared in the September 5, 2002 issue of WWD. Subscribe Today.

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