NEW YORK — Cynthia Rowley on Thursday licensed the rights to produce women’s jeans bearing her name to Tarrant Apparel Group. The initial shipments of products are expected to hit department store and specialty store shelves in the fourth quarter.
According to Los Angeles-based Tarrant, the initial three-year deal may be renewed for an additional 20 years. Financial terms were not disclosed.
Nancy Chanin, vice president at Cynthia Rowley, said the deal “rounds out our apparel collection and complements our other licenses, as well.” The company has 18 licensees worldwide for categories including shoes, handbags and watches. Chanin noted that a licensed fragrance line will be launching at about the same time as the jeans business.
Rowley has also licensed the rights for Swell brand home products to Target Stores.
She said in a phone interview that details on styling and price were still being nailed down.
“The combination of our expertise in jeanswear and Cynthia Rowley’s signature vibrant style is an exciting opportunity to create unique, high-quality and fashionable jeans,” said Gerard Guez, chairman and chief executive officer of Tarrant, in a statement.