According to Teenage Research Unlimited (TRU), teens spent $172 billion in 2001. In fact, the average young consumer spent $104 per week last year. Marketers hoping to reach teens would do well to learn what interests this group of independent, experimental and materialistic consumers. The pastimes of 12-17-year-olds, one of the fastest-growing population segments in the U.S., include watching the tube and surfing the net. The lists below provide some insight.

This story first appeared in the September 26, 2002 issue of WWD. Subscribe Today.

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