Telsey Advisory Group Becomes Interactive With New Website
NEW YORK —?The Telsey Advisory Group, TAG, has created an interactive calendar at its web site, http://www.telseygroup.com, that provides a snapshot of scheduled earnings release dates, economic reporting and TAG presentations.

Started by analyst Dana Telsey, its services will also include an analysis of the sector. Among the trends and issues TAG will follow includes The Big Picture (consumers will continue to consolidate shopping trips, while expense leveraging will be more challenging for most retailers against the backdrop of rising energy and commodity prices), Turf Wars (expect discounters to improve assortment as specialty stores do more to drive traffic), What’s New? (store concepts still in the early stages of development), and Democratization of Luxury (think distribution channel).

The firm will launch its full-range of services in August.

Victoria’s Secret Broadens Horizons to Include Activewear
NEW YORK — Victoria’s Secret is extending its reach from the boudoir to the gym.

The company will launch Sexy Sport, a comprehensive sports bra and activewear collection, in all its stores on May 16. While the brand has had a selection of activewear in its catalogues and online, this will be the first time it will sell sports bras and activewear in its stores.

“The style of the activewear is very modern and fashionable,” said Kristina Bokariza-Martin, vice president of merchandising for Victoria’s Secret Stores. “Women will find pieces that they can wear for just about every activity.”She declined to break out sales projections, but sources suggested this category would become a multimillion-dollar business for the firm. Victoria’s Secret, a division of Limited Brands, had a sales increase of 5 percent, to $4.45 billion, in 2005, while operating profit in the division increased 11 percent, to $886 million, according to data from Harris Nesbitt Research. The company doesn’t break out sales of the division.

The Sexy Sport collection includes eight sports bra styles, as well as yoga pants, sport shorts, tennis apparel and dancewear, in Supplex, Lycra spandex and Coolmax. There are products for tennis, yoga, dance, cycling and general fitness.

The bras are designed for all levels of athletic activity, some offering more support than others, Bokariza-Martin said. An in-store grid will help customers find the right support level.

For complete coverage, see tomorrow’s WWD.