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Fall has become the time for fragrance launches and the list keeps growing. Here, a directory of over 130 entries, all set for the second half of the year.


Blue Rush by Avon; available through 500,000 Avon representatives; $17.50 for 1.7-oz. eau de toilette.

Heartbreaker by Candie’s from Coty Beauty; launching July 15; 750 Kohl’s doors; $35 for 1.7-oz. edt.

Guess Gold by Parlux Fragrances; launching July 25; 2,300 doors; $45 for 1.7 oz., $55 for 2.5 oz.

Prada Eau de Parfum Tendre by Puig, distributed by Coty Inc.; rollout continuing through August; 850 doors, 1.7 oz. $65, 2.7 oz. $87, 2.7 oz. deluxe $95.

Vintage Soul by Curve from Liz Claiborne; 1,600 doors; $45 for 1.7-oz. eau de parfum.


Fire Island by Bond No. 9, launching July 1; 100 doors; $110 for 1.7 oz.

Guerrilla 1 and Guerrilla 2 by Comme des Garçons; Comme des Garçons stores and clients; $98.


Amarige Mariage by Givenchy from LVMH; 1,600 doors; $62 for 1.7-oz edp.

Badgley Mischka by Riviera Concepts; 400 doors in U.S.; $45 for 1-oz. edp.

Bijan Black for Women by Five Star Fragrance Co., launching early August; 240 doors in Perfumania; $45 for 1.7-oz. edt.

Citron by Slatkin & Co.; 10 doors.

Dianoche by Daisy Fuentes, the Estée Lauder Cos.; 749 Kohl’s stores.

Hanae Mori Magical Moon from International Cosmetics & Perfumes Inc.; launching Aug. 1, in specialty store distribution; $95 for 1.7-oz. edp.

Happily Ever After by Grassroots from Beauty Bank Division of the Estée Lauder Cos., launching end of August; 749 Kohl’s stores; $32 for 1.7 oz.

Juicy Couture by Juicy Couture from Liz Claiborne, launching Aug. 11; Juicy Couture boutiques and Bloomingdale’s exclusively for August-October, then rolling out to 600 doors; $300 for 1-oz. parfum, $65 for 1.7-oz. edp.

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Live Luxe by Jennifer Lopez from Coty Prestige; 2,260 doors worldwide; $42 for 1.7-oz. edp.

Lucky No. 6 by Lucky Brand Jeans from Liz Claiborne; 1,800 doors; $50 for 1.7-oz. edp.

Miller Harris Coeur d’été; 50 doors.

Mimosa Parfum and Voyage collection from Calypso Christiane Celle, launching in August and November; 26 Calypso doors.

Oscar Tropical Flowers (Limited Edition) from YSL Beauté; 2,200 doors.

Rose Leger by Hervé Léger; exclusively at Nordstrom doors; $62 for 1.7-oz. edp.

Umé and Mihimè from Keiko Mecheri; 150 doors.

Vera Wang Princess from Coty Prestige; six weeks in 350 Nordstrom, Sephora and Macy’s East doors, rollout to 1,500 doors; $52 for 1.7-oz. edp.

Antonio by Antonio Banderas by Puig Fragrances and Personal Care USA; 24,000 doors; $21.50 for 1-oz. edt.

Bijan Black for Men by Five Star Fragrance Co., launching early August; 240 doors in Perfumania; $45 for 1.7-oz. edt.

Brut Revolution by Helen of Troy, launching Aug. 1 with full distribution in September; 20,000 doors; $9.99 for 1.3-oz. cologne.

Lucky No. 6 by Lucky Brand Jeans from Liz Claiborne; 1,800 doors; $45 for 1.7-oz edt.

OS Signature by Old Spice from P&G Prestige Products Inc.; food, drug and mass outlets; $17.99 for 1-oz. edt.

Prada Amber Pour Homme from Puig, distributed by Coty Inc., launching Aug. 6; 750 doors.

Silver Shadow by Davidoff by Coty Prestige; 1,924 doors; $49 for 1.7-oz. edt.

Vintage by John Varvatos from the Zirh division of Shiseido; 550 doors nationwide; $70 for 4.2 oz.

1752 Sandalwood Cologne Spray by Caswell-Massey; launching Aug. 15.


Caron Eau de Reglisse (Limited Edition); 25 doors including Henri Bendel, Bergdorf Goodman and select Saks and Nordstrom.

Gaultier (Gaultier to the Power of 2) by BPI; launching Aug. 4, exclusivity in Bloomingdale’s, Sept. 15 launching in 850 doors; $55 for 1.3-oz. edp.

Sel de Vetiver by The Different Company; eight doors; $135 for 3 oz.


Affection by Mary Kay, launching Sept. 16; 700,000 U.S. Mary Kay consultants; $50 for 1-oz. edp.

Ange Ou Démon by Givenchy from LVMH; 100 doors; $65 for 1.7-oz. edp.

Aromatics Elixir Velvet Sheer by Clinique, the Estée Lauder Cos.; 2,200 doors; $35 for 1.5 oz.

Baby Phat Golden Goddess by Kimora Lee Simmons from Coty Prestige; 2,000 department and specialty store doors; $42 for 1.7-oz. edp.

Baghari de Robert Piguet; all Neiman Marcus stores; $65 for 50-ml. edp.

Banana Republic Discover Collection, three women’s: Alabaster, Jade and Rosewood; 430 Banana Republic stores; $28 for 0.7-oz. edt.

Betsey Johnson, launching Sept. 8; 450 doors; $55 for 1.7-oz. edp.

Bright Crystal by Versace from Euroitalia, launching late September; 700 doors; $60 for 1.7-oz. edt.

Cleopatra, Touch and Florence by Tocca Beauty; 250 doors; $75 for 1.7-oz. edp.

Desperate Housewives Forbidden Fruit by Coty Prestige, launching Sept. 15; 700 doors, exclusive to Macy’s nationwide and; $49.50 for 3.4-oz. edp.

Eau Gourmande by Laura Mercier; 400 doors worldwide; $50 for 1.7 oz.

Elixir des Merveilles by Hermès; Hermès boutiques, and specialty store doors; $85 for 1.6 oz.

F by Ferragamo; 400 doors; $72 for 1.7-oz. edp.

Insolence by Guerlain, LVMH; 1,600 doors; $61 for 1.7-oz edt.

Iris Nobile by Acqua Di Parma, LVMH; 125 doors; $95 for 1.7-oz. edp.

Kenzo Amour from Parfums Kenzo, LVMH; 250 doors; $65 for 50 ml.

KISS Her from Gemini Cosmetics; 2,000 doors; $39 for 1.7-oz. edp.

Lacoste Inspiration from P&G Prestige Products; 300 doors; $52 for 1.6 oz.

Lovely Sarah Jessica Parker Liquid Satin from Coty Prestige; 9,000 doors worldwide; $65 for 3.4-oz. edp.

Michael Kors eau de toilette from the Estée Lauder Cos.; 1,300 doors in the U.S.; $49.50 for 1.7-oz. edt.

Midnight Rain by La Prairie; 150 doors; $135 for 1.7-oz. edp.

My Queen Enchanted (Limited Edition) from YSL Beauté; 121 doors.

Pure Poison Intense by Christian Dior Parfums, LVMH; Nordstrom exclusive; $70 for 1.7-oz. edp.

Secrets d’Essences Voile d’Ambre Eau de Parfum from Yves Rocher, launching early September; 60 doors in Canada, one door in U.S.; $46 for 1.7-oz. edp.

Tommy Girl 10 by Tommy Hilfiger from the Estée Lauder Cos.; 2,000 department stores; $39.50 for 1.7 oz.

Winter Rose (Limited Edition) by Yosh; 25 doors.

With Love Hilary Duff from Elizabeth Arden; 1,600 department and specialty store doors; $45 for 1.7-oz. edp.
Wonderful Indulgence by American Beauty from the BeautyBank division of the Estée Lauder Cos.; 749 Kohl’s stores.

XOXO Kundalini from Parlux; $38.50 for 1.7-oz. edp.

Banana Republic Discover Collection, two men’s: Slate and Black Walnut; 430 Banana Republic stores; $45 for 1.7-oz. edt.

Bulgari Pour Homme Soir; 700 doors; $58 for 1.7 oz., $88 for 3.4 oz.

Burberry London by P&G Prestige Products; 300 doors; $47 for 1.7-oz. edt.

Chopard Pour Homme from Coty Prestige; 5,500 doors in Europe; $73 for 2.5 oz.

KISS Him from Gemini Cosmetics; 2,000 doors; $39 for 1.7-oz. edp.

Phat Farm Atman from Coty Prestige; 2,200 department stores; $45 for 1.7-oz. edt, $55 for 3.4-oz. edt.

Tommy 10 by Tommy Hilfiger, the Estée Lauder Cos.; 2,000 department stores; $38 for 1.7 oz.


Creed Fleurs de Gardenia by Creed; exclusively at 18 Saks Fifth Avenue stores.

Demeter Baby Powder, Fiery Curry, Red Head in Bed, Ginger Cookie and Barrier Reef, launching between September and October; maximum of 1,800 doors; $19 for 1-oz. edt.

Giorgio Armani Privé Cuir Améthyste, L’Oréal Designer Fragrances; 45 doors; $185 for 1.7-oz. edp.

Philosophy: The Fragrance; Sephora stores.

Roger & Gallet Blue Lotus Fragrant Water and a Petit version for children, 50 doors; $36 for 3.4-oz. of Fragrant Water and $32 for 3.4-oz. of Petit.

Vanille Amande by Comptoir Sud Pacific, three-month Sephora exclusive; $49 for 1.6 oz.


Alien Prodigy Elixir (Limited Edition) by Thierry Mugler Parfums, launching Oct. 30; specialty stores; $190 for .33-oz. Extrait de Parfum.

Beyond Paradise Blue by Estée Lauder, the Estée Lauder Cos.; 2,100 doors; $45 for 1.7-oz. edp.

Bobbi Brown Bath Fragrance by Bobbi Brown Essentials from the Estée Lauder Cos.; 300 U.S. doors, 250 internationally.

Boucheron Christmas (Limited Edition) from YSL Beauté, launching mid-October; 325 doors.

Cacharel Noa Perle by L’Oréal European Designer Fragrances Division, launching early October; 500 doors; $42.50 for 1.7-oz. edp, $59.90 for 3.4-oz. edp.

Creed Royal Ceylan from Creed; Neiman Marcus and Bergdorf Goodman in 40 doors.

Danielle by Danielle Steel from Elizabeth Arden; 1,600 U.S. department and specialty doors; $49.50 for 1.7-oz. edp.

Donna Karan Gold from Donna Karan Cosmetics Division of the Estée Lauder Cos.; 1,600-1,800 U.S. department and specialty stores; $75 for 1.7 oz.

Escada Into the Blue from P&G Prestige Products; 1,500 doors; $52 for 1.6 oz.

Heiress by Paris Hilton from Parlux; 749 Kohl’s stores; $39 for 1.7-oz. edp.

J’adore Pure Perfume by Christina Dior from LVMH; Saks Fifth Avenue and Nordstrom; $95 for 0.25-oz. flacon.

Joy Within by Sarah Horowitz Thran; six Barneys doors; $95 for 1.7-oz. edp.

Lily & Spice by Penhaligon’s; 10 doors in the U.S.

Marc Jacobs Autumn Splash (Ivy, Violet, Amber) from Coty Prestige; 500 specialty doors, 1,000 doors worldwide; $65 for 10-oz. edt.

Midnight Charm (Limited Edition) by Christian Dior from LVMH; Bloomingdale’s, Saks, Nordstrom, Neiman Marcus and Sephora; $65 for 1.7-oz. edp.

Moon Garden by Strange Invisible Perfumes, Barneys New York.

Oscar Gold (Limited Edition) from YSL Beauté; 2,200 doors.

Red Door Velvet by Elizabeth Arden; 1,800 doors; $42.50 for 1.7-oz. edp.

Stella In Two from YSL Beauté; 422 doors.

Soir de Lune from Sisley Paris; 85 doors; $100 for 1-oz. edp.

The O.C. for Her from Cosmetic Essence Corp.; 3,500-4,000 doors.

Calvin Klein Euphoria Men by Coty Prestige; 2,200 department and specialty stores; $42 for 1.7 oz.

Canali Men by Karis Group Ltd., launching Oct. 15; 225 doors; $75 for 3.4-oz. edp.

L’Homme Yves Saint Laurent from YSL Beauté; exclusively at Bloomingdale’s.

Polo Double Black by Ralph Lauren from Ralph Lauren Fragrances Division of L’Oréal USA; 2,200 doors; $47.50 for 2.5-oz. edt.

The O.C. for Him from Cosmetics Essence Corp.; 3,500-4,000 doors.

Viktor & Rolf Antidote from European Designer Fragrance Division of L’Oréal USA; 150 doors; $65 for 2.5-oz. edt.


Blue Agava & Cacao by Jo Malone, the Estée Lauder Cos.; $50 for 1-oz. cologne.

CK One Electric by Coty Prestige; $40 for 3.4-oz. edt.

Dzongkha by L’Artisan Parfumeur; L’Artisan boutiques, Henri Bendel, Neiman Marcus, Bergdorf Goodman, Fred Segal; $110 for 3.4 oz.

Fleur de Narcissus by L’Artisan Parfumeur (Limited Edition); 20 doors in U.S., 50 doors worldwide.

Le Petit Prince’s five fragrances; 1,300 stores throughout Europe, 250 U.S. stores.

Numero Uno from Carthusia; launching Oct. 1; 80 doors; $78 for 1.7 oz.


Anna Sui Secret Wish Magic Romance by P&G Prestige Products; 150 doors; $38 for 1.7-oz. edt.

Brilliance Silver Rain by La Prairie (Limited Edition); 100 pieces will be available at select U.S. doors; $2,000 for 1.7-oz. edp.

Crystal Aura by Avon Products Inc.; $26 for 1.7 oz.

J’adore Pure Perfume Refillable Spray by Christian Dior Parfums, LVMH; Neiman Marcus; $100 for 2.5 oz.

Lanvin Rumeur from P&G Prestige Products; $65 for 1.7 oz.

Miss Dior Cherie Pure Perfume by Christian Dior Parfums from LVMH; Bloomingdale’s, Saks, Sephora and Neiman Marcus; $95 for 2.5 oz.

Tom Ford Black Orchid by Tom Ford Beauty, the Estée Lauder Cos.; launching Nov. 15.

Samba Sexy Woman from Perfumer’s Workshop; launching Nov. 15.

Blue Sugar by Aquolina from Luxcon Group; 300 doors; $50 for 100 ml., $12 for deodorant stick; estimated sales $5 million.

Dunhill Pursuit by P&G Prestige Products; 100 doors; $50 for 1.7 oz.

Samba Sexy Man from Perfumer’s Workshop; launching Nov. 15.


Ruban D’Orange from L’Occitane; 145 L’Occitane boutiques; $40 3.3-oz. edt.

West Side Serenade by Bond No. 9; launching Nov. 1; 100 doors; $120 for 1.7-oz. edp.


Mille & Une Roses from Lancôme; rollout to Nordstrom and Neiman Marcus following June launch at Saks Fifth Avenue.

Paul Smith Story from P&G Prestige Products; 37 doors; $50 for 1.7 oz.

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