The Fashion Calendar, which was acquired by the Council of Fashion Designers of America in October 2014, is undergoing a major transformation.
Designed by Hugo & Marie, a New York creative studio and artist representation firm, the Fashion Calendar web site, fashioncalendar.com, has been redeveloped for better navigation and personalization and to reflect the multitude of events the Fashion Calendar keeps track of 365 days a year and the services it provides. The site goes live Thursday, and the CFDA is giving walk-throughs to subscribers this week at the organization’s Bleecker Street headquarters.
“The site becomes a hub for everything,” said Mark Beckham, business director of fashion week for the CFDA.
The web site was designed in a pink color, which reflects the original color of the printed Fashion Calendar that was published for 69 years by Ruth Finley, the founder. The Fashion Calendar went digital last January.
Official show schedules are shown for women’s, men’s, bridal, pre-fall and resort weeks. The landing page is customized to each user, and based on algorithms, events that are saved or are recommended to the user are displayed. There’s also a notification system for New York Fashion Week events, of which there are more than 300 over the course of eight days.
A feature that’s been added is called “My Calendar,” where the user can save their events, manage individual listings, look at recommended events and catch recently updated events. There’s also a mapping feature to help users get to and from events. “My Calendar” has a day, weekly and monthly view feature. Shows and events can be sorted by neighborhood, time, designer and type.
Beckham said they like to think of themselves as air traffic controllers, “so there are not two planes landing at the same runway at the same time.” A big part of the Fashion Calendar’s role is to avoid conflicts in scheduling shows, parties and industry and cultural events throughout the year.
At present, there are 800 subscribers to the Fashion Calendar, who range from public relations agencies, production agencies, designers to editorial publishers and retailers. Users can get to the site via fashioncalendar.com, or through the cfda.com.
The Fashion Calendar has changed its pricing structure, as well. For example, an individual annual subscription is $395, and a multi-user annual subscription is $925 (an unlimited number of people at the same domain can have access to it). There is also a market week seasonal subscription for $195. In addition, there are CFDA Member Annual Subscriptions and Non-Profit/School Subscriptions for special rates that weren’t disclosed. The Fashion Calendar will charge $50 for a single listing (one-time), and $995 for an unlimited listings package. There’s also a classified section, where listings are $50 to list an open job.
“The more people who use it and are engaged, the more robust and relevant it becomes,” said Beckham. “It’s really a tool for the industry and has to pay for itself. I’d rather have people use it,” he said.