Ralph Hughes has a word for what’s happening at the Marshall Field’s flagship on Chicago’s State Street. “Nuts. Isn’t this nuts?” Pausing by the Australian Homemade ice cream and chocolate shop, Marshall Field’s regional director expresses the irony of selling such simple indulgences on real estate usually reserved for higher-priced, higher-volume skin care or handbags.

This story first appeared in the October 9, 2003 issue of WWD. Subscribe Today.

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