By  on May 6, 2011

In fall 2008, just as the economy bottomed out, Margaret Maldonado decided to launch a contemporary collection called L’Agence. Her first order of business was designing the label that would be sewn inside the clothes; her second, cold-calling Ron Herman, the Los Angeles-based retailer, to ask for a meeting.

This story first appeared in the May 6, 2011 issue of WWD. Subscribe Today.

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