68.35% of female college students surveyed said they spent less than $50 on their last pair of jeans. Though not one female college student said she spent over $150 on her last jeans purchase, 4.26% of college males said they had.
(source: Look-Look, Inc.)
How many items do college students carry in their bath caddies?
1 to 4:
19.15% (females)
44.68% (males)
5 to 10:
49.65% (females)
27.66% (males)
10+:
12.77% (females)
4.25% (males)
No bath caddy:
18.44% (females)
23.41% (males)
(source: Look-Look, Inc.)
DRINKING
SMOKING
Freshmen entering college in fall 2003 reported lower rates of drinking and smoking than any freshman class in the
38-year history of the survey.
(source: Sax, L.J., Astin, A.W., Lindholm, J.A.,
Korn, W.S., Saenz, V.B., Mahoney, K.M. (2003).
The American Freshman: National Norms for Fall 2003.
Los Angeles: Higher Education Research Institute, UCLA)
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Only 11.8 percent of freshman women consider it “likely” that they will join a sorority.
(source: Sax, L.J., Astin, A.W., Lindholm, J.A.,
Korn, W.S., Saenz, V.B., Mahoney, K.M. (2003).
The American Freshman: National Norms for Fall 2003.
Los Angeles: Higher Education Research Institute, UCLA)
55.48% of college women prefer style over comfort on a date, compared to 57.44% of college men.
(source: Look-Look, Inc.)
50.71% of female college students said they shop for beauty products once a month. 10.71% said once a week, 25.71% said once a semester, and 12.86% said they shop for beauty products less frequently than that.
(source: Look-Look, Inc.)
College females said that their style is most influenced by:
Stores: 31.85%
Friends: 24.41%
Magazines: 19.94%
Musicians/actors: 13.69%
Television shows: 10.12%
(source: Look-Look, Inc.)
In 2003, the percent of students who felt that keeping up to date with political affairs is a very important or essential life goal rose for the third
consecutive year to 33.9%, the highest level of political interest since 1994.
(source: Sax, L.J., Astin, A.W., Lindholm, J.A.,
Korn, W.S., Saenz, V.B., Mahoney, K.M. (2003).
The American Freshman: National Norms for Fall 2003.
Los Angeles: Higher Education Research Institute, UCLA)
50% of college females shop for clothes and accessories once a month; 17.61%, once
a week; 16.9% once a semester; and 15.49%, less frequently than that.
(source: Look-Look, Inc.)
81.56% of female college students surveyed usually wear jeans to class.
(source: Look-Look, Inc.)
According to Maserov Research, college students spend an average of $165 a year on online clothing purchases, and J. Crew is the most visited site.
(source: Maserov Research)
How many items do college females carry in their makeup bags?
1 to 4: 13.29%
5 to 10: 34.26%
More than 10: 41.27%
Don’t wear makeup: 11.18%
(source: Look-Look, Inc.)
45.13% of college females say that personal style is “very important,” to them, and 21.62% say the same about fashion. Only 5.56% of college females surveyed say that personal style is “not at all important” to them.
(source: Look-Look, Inc.)