By  on May 31, 2007

As if Mary-Kate and Ashley Olsen weren’t busy enough, the twins are on to a new venture — the launch of Elizabeth and James, a contemporary sportswear line, ready for fall selling.

Named after the Olsens’ younger sister, Elizabeth, and older brother, James, the line is the latest addition to the extensive portfolio of brands managed by the twins’ 14-year-old company, the Culver City, Calif.-based Dualstar Entertainment Group. For the new brand, the Olsens teamed up with L’Koral Industries, a Vernon, Calif.-based firm owned by partners Peter Koral and Jane Siskin. Best known for their multilabel junior business and the creation of the Seven For All Mankind brand, as well as contemporary label LaRok, L’Koral expects volume in excess of $200 million this year.

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