Never heard of Zanella? If Armando DiNatale (Zanella’s owner, ceo, president and creative director) has anything to do with it, that’s all about to change. The nearly 50-year-old Italian company, best known for its luxury menswear, pants in particular, has been slowly expanding its women’s line for a decade without the benefit of advertising and promotion. Now, however, it’s primed to become a household name, and the firm spared no expense for its fall presentation at its Fifth Avenue showroom. After all, Carmen Kass, Stella Tennant, and Bridget Hall don’t come cheap if your name’s not Marc Jacobs.

This story first appeared in the February 11, 2003 issue of WWD. Subscribe Today.

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