By Alessandra Turra
with contributions from Martino Carrera
 on February 21, 2018
J.J. Martin, founder of La Double J

From iconic monuments and streets to legendary hangout spots, designers share with WWD their favorite things to see and do and where to go in Milan.

Antonio Marras

Antonio Marras  Courtesy Photo.

“The Duomo cathedral and Alain and Jeanne in ‘Rocco and His Brothers.’ The Duomo is the iconic symbol of Milan for everybody, but most of all for us coming from the suburb. Pictures of parents during their honeymoon in the Duomo square with pigeons are present in most Italian homes. The magnificence of the Duomo meets the Ghisolfa Bridge area, a former run-down suburb where all the emigrants from Southern Italy landed, the set of Luchino Visconti’s movie adapted from Testori’s novel. An unforgettable movie, set in a sad, gloomy and heartrending Milan.” — Antonio Marras

Veronica Etro

Veronica Etro  Courtesy Photo

“I chose the Triennale since it is a cultural institution, which pays a lot of attention to kids and educational-laden activities for them. I also love its restaurant and the beautiful terrace overlooking the park” — Veronica Etro, creative director, Etro

Antonio Berardi

Antonio Berardi  Courtesy Photo.

“The thing about Milan is, the higher you look, the more beautiful it becomes. My Milan is best experienced with my bull-terrier Bruno, an aperitivo in hand, and La Madonnina in sight!” — Antonio Berardi

Alberta Ferretti

Alberta Ferretti  Courtesy Photo.

“I live in a town by the sea and for me Milan represents essentially my job, my fashion business. At the beginning of the Nineties when I bought the aristocratic Palazzo at 48, Via Donizetti, which still houses my headquarters, artist Kris Ruhs realized for me this drawing of its facade. His trait, so unique, graphic and romantic at the same time, symbolizes Milan for me.” — Alberta Ferretti

MSGM creative director Massimo Giorgetti

MSGM creative director Massimo Giorgetti  Courtesy Photo.

“Milano. Da bere.” — Massimo Giorgetti, creative director, MSGM


Blumarine  Courtesy Photo.

“The Golden Triangle represents my second home when I’m in Milan: in those places I work, I have the chance to meet friends and journalists during social occasions and I draw inspiration for my collections. I love looking at every detail, from boutiques’ displays to the architectural decorations and the wonderful gardens inside the buildings, which unveil magnificent green oases, when a door or a gate opens. It’s a city in the city that during the most important fashion and design events shows itself to the people coming from all over the world, in its most elegant and distinctive yet never formal way, always managing to engage, amaze and embrace.” — Anna Molinari, creative director, Blumarine

Diego Marquez and Mirko Fontana, deisigners Au Jour Le Jour

Diego Marquez and Mirko Fontana, designers of Au Jour Le Jour  Courtesy Photo.

“We have always been fascinated by the storied cafés and pastry shops, especially in our Milan. We had fun imagining the usual clients of these magical places dressed in Au Jour Le Jour, showing that self-ironical attitude which we have always loved about them.” — Mirko Fontana and Diego Marquez, designers, Au Jour Le Jour

Attico co-creative directors Gilda Ambrosio and Giorgia Tordini

Attico co-creative directors Gilda Ambrosio and Giorgia Tordini  Courtesy Photo.

“We always wonder about what’s behind closed doors in Milan; we know that if we’d sneak in, we will find some marvelous gardens, sleek marble entrances or lavish patios. The book we pulled the images from — ‘Entryways of Milan’ — is the manifestation and celebration of this concept of curiosity and mystery. It shows the magnificence of some Milanese buildings’ interiors and we feel it encourages his viewers to be a little bit more curious about our city and don’t just stop at the entrance, because once you enter you can find yourself in a marvelous world. Somehow we feel this is connected to our brand Attico, a locked place with a whole universe to discover inside.” — Gilda Ambrosio and Giorgia Tordini, creative directors, Attico

J.J. Martin, founder of La Double J

J.J. Martin, founder of La Double J  Courtesy Photo.

“Sixteen years ago when I first moved to Milan, the city was a very different place. There was no sushi, no yoga, no gyms open on Sundays, no takeaway food, no Alessandro Michele at Gucci! My only consolation was Prada. Since then, it’s been such a thrill to see the city blossom creatively, culinary, exercise-rly! This collage is one of the many odes to the city that I’ve made on my web site where we make new clothes with vintage patterns found from the Mantero silk archive in Lake Como. It’s also my privilege to work exclusively with leading Italian talent — from suppliers, to designers, to architects and even the odd mechanic, who is always there to save the day on my vintage Fiat 500. Hooray Milano!” — J.J. Martin, founder, La Double J

Rossella Jardini

Rossella Jardini  Courtesy Photo.

“The Duomo cathedral is the symbol of Milan. Those who love Milan as much as I do cannot help but love the Duomo. I love the view you can spot from the pinnacles because Milan seen from the top is wonderful. You always have to look up.” — Rossella Jardini

Ermanno Scervino

Ermanno Scervino  Courtesy Photo.

“One of my favorite views of Milan is its new skyline. I find it very modern and a tangible proof of how the city, in recent years, has really changed its face, projecting itself into the future.” — Ermanno Scervino

Samuele Failli

Samuele Failli  Courtesy Photo.

“Via Mozart, my home, my inspiration, the place where I love to get lost going around just being me.” — Samuele Failli

Giada's creative director Gabriele Colangelo

Giada’s creative director Gabriele Colangelo  Courtesy Photo.

“My favorite place in Milan is the Braidense Library, which I frequented in the past as a student and where I’m going to show my Giada collection. — Gabriele Colangelo, creative director, Giada

Philosophy di Lorenzo Serafini

Philosophy di Lorenzo Serafini  Courtesy Photo.

“Via Montenapoleone has always represented the irresistible Milan of fashion designers, since I was a teenager who dreamed about entering that world. Today that street still fascinates me. For this reason, the ‘Via Montenapoleone’ street sign is my personal icon of the city.” — Lorenzo Serafini, creative director, Philosophy di Lorenzo Serafini

Arthur Arbesser

Arthur Arbesser  Courtesy Photo.

“The entrance to my office by architect Luigi Caccia-Dominioni from the early Fifties on the very Milanese Piazza Sant’Ambrogio.” — Arthur Arbesser

Giuseppe Zanotti

Giuseppe Zanotti  Courtesy Photo.

“Milan has some incredible hidden spots, Brera Astronomical Observatory and Botanical Garden are magical and peaceful. I go there when I need a break from the hectic life.” — Giuseppe Zanotti

Stella Jean

Stella Jean  Courtesy Photo.

“A further parallel and muffled microcosm.” — Stella Jean

John Richmond

John Richmond  Courtesy Photo.

“I fell in love with the Duomo on my first visit to Milan in the Eighties. Its Gothic splendor dominates a dull skyline. A jewel, a work of breathtaking detail. Why were other architects in Milan not inspired to follow? A question I often thought; maybe the bar was set too high.” — John Richmond

Cesare Casadei

Cesare Casadei  Courtesy Photo.

“I spend so much time here that I consider Milano my second home. As when I’m at my place, I need good and healthy food to end the day in a perfect way. This is the reason why I chose the Langosteria as my favorite place in Milano; it reminds me my beloved sea food from Romagna. On top of this, Enrico is a friend of mine, we share the same love for passion, tradition and innovation.” — Cesare Casadei

Miriam and Antonio Cividini

Miriam and Antonio Cividini  Courtesy Photo.

“Fashion in Milan was born around its cathedral, which has become its symbol recognized all over the world; a symbol of art and tradition.” — Piero and Miriam Cividini

Ana Gimeno Brugada, designer, The Gigi

Ana Gimeno Brugada, designer, The Gigi  Courtesy Photo.

“Overlying fall 2018 and Milan.” — Ana Gimeno Brugada, designer, The Gigi

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