It’s often said that there’s very little that’s truly original in fashion these days. But when Lilly Pulitzer first offered her sunny prints, there wasn’t much like them anywhere, and they turned into a fashion and lifestyle brand. Here, in honor of its jubilee, the company collected thoughts from some designers and fashion-world observers about the Lilly phenomenon.

This story first appeared in the December 1, 2008 issue of WWD. Subscribe Today.

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