Appeared In
Special Issue
WWD Special Report issue 12/01/2008

It’s often said that there’s very little that’s truly original in fashion these days. But when Lilly Pulitzer first offered her sunny prints, there wasn’t much like them anywhere, and they turned into a fashion and lifestyle brand. Here, in honor of its jubilee, the company collected thoughts from some designers and fashion-world observers about the Lilly phenomenon.

This story first appeared in the December 1, 2008 issue of WWD. Subscribe Today.

“Lilly Pulitzer created a very distinct look — her personal style of bright colors and prints has an important place in fashion.”
— Ralph Lauren

“Lilly Pulitzer had the fantastic idea to do her collection all in floral cottons, which became timeless and classic for the summer.”
— Carolina Herrera

“Lilly Pulitzer is one of the few designers worthy of copying. You can’t be an American designer without a little nod to Lilly.”
— Isaac Mizrahi

“Lilly Pulitzer was one of the first to take a personal look and lifestyle and turn it into a brand. Her cheery and colorful prints are much imitated, but she is a true original.”
— Kate Spade

“With her bold prints and sunny colors, Lilly taught the world about Palm Beach style. Like a Levi’s 501, a Lilly shift can work on everyone from age seven to 70. A true American classic.”
— Michael Kors

“Lilly understood her client and her lifestyle because she was an inherent part of that world. Her enduring love for Palm Beach and that society celebrated casual dressing and brought resort clothing to ‘all’ of America.”
— Vera Wang

“Lilly Pulitzer…Palm Beach at its best — a timeless American style!”
—Diane von Furstenberg

“One of my earliest memories of fashion is my mom wearing a lime green printed shift dress at our country club in Weston, Connecticut. Lilly Pulitzer was a summer uniform and always defined summer style.”
— Reed Krakoff

“Wearing Lilly Pulitzer turns everyone into a bunch of flowers: What could be more optimistic and fabulous than that?”
— Simon Doonan

“Lilly is an American original. She created a look that captured the essence of a particular place, time and lifestyle. When you think of classic American resortwear, you cannot help but think of Lilly Pulitzer. Her embrace of color, print and pared-down silhouettes are always an inspiration.”
— Trina Turk

“Lilly is an inspiration as a designer and business leader because she managed to create an amazing lifestyle brand based on her own life in Palm Beach and turned it into a success that still stands out as unique and relevant. There are few brands today that are as authentic as Lilly Pulitzer.”
— Holly Dunlap

“Talk about turning lemons into lemonade! From citrus libations to the prettiest preppy creations, she created a sunny — and status-y — world we all aspired to. Lilly is the true  Pulitzer Prize.”
— Jeffrey Banks

“Lilly Pulitzer makes everyone look happier, richer and more fun-loving than they probably are. Lilly equals sunshine.”
— Jonathan Adler

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