@DrayaMichele has paired with Superdown on a clothing line.
The designer and “Basketball Wives” star's partnership with Superdown signifies the first of what may be more influencer-led collections coming from the brand, according to Raissa Gerona, Revolve’s chief brand officer.
Revolve and Superdown share an influencer pool, though they are separated by a couple of factors, including price point and aesthetic. The average cart size for Revolve is about $275; Superdown’s stays within the $80 range.
“I am inspired by the world around me, social media and iconic eras in fashion, the Nineties and the 2000s. I’m really happy the Nineties trend is back and poppin’ now with fashion, hair, makeup. I’m waiting for the 2000s, the lil’ baby Ts and the glitter lipstick, to come back,” Michele said.
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Report: @alexa_tietjen
