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Although it’s known as the buzzing epicenter of the Sundance Film Festival, Park City, Utah is also a favorite locale for schussing, snowboarding and shopping. Surrounded by mountains, Main Street is typically inhabited by skiers and those trying to look the part. Whether they’re coming down from the slopes or hanging out in the local bars, coffee shops or cowboy-inspired boutiques, residents and tourists alike embrace the frigid temperatures with a warm and snuggly approach to fashion, with furs, cowboy hats and bold jewelry all mirroring the town’s Western-rooted style.

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