The trio of new products.

The new vanguard in skin care is less about surface moisturizing and toning and more about antiaging at the cellular level.

LOS ANGELES — It’s now all about lifting.

Beauty doyenne Aida Thibiant, whose Thibiant Day Spa in Beverly Hills and New Radiance cream attract an A-list celebrity following, said that the new vanguard in skin care is less about surface moisturizing and toning and more about antiaging at the cellular level.

The result is a new trio of products, the Beauty Lift Collection, created after two years of research and designed to lift skin that is starting to show signs of fatigue and aging. They will be introduced this month at Thibiant’s spa and through her Web site, aidathibiant.com.

In sleek, cylindrical packaging, the line consists of a Cellular Renewing Serum, a Moisture-Lift Complex and an Uplifting Eye Cream. Each contains bioengineered ingredients, bioextracts and peptides — the organic chemicals found in living tissue — which, when arranged in proper sequence help to mimic the way tissue grows.

“The technology used helps to address the cause of aging,” said Thibiant. “It helps to provide new collagen, healing the skin from the inside. We wanted to address multiple issues, including moisturizing, inflammation, dark circles, puffiness and even wound healing,” she said.

The skin care line was originally designed to complement the newly introduced Beauty Lift, a rejuvenating facial that uses ultrasound, light therapy, microcurrent and air pulse, and ingredients such as Hawaiian white ginger, licorice root and pomegranate.

But Thibiant said that even on its own, the Beauty Lift Collection was created to show visible results in the skin within 28 days.

“This is a major launch for us,” she said. “It is something that our clients have been asking for.”

The products are sold through the Thibiant Day Spa and on its Web site. Prices are $100 for the 20-ml. eye cream, $150 for the 20-ml. serum and $200 for the complex.

While Thibiant declined to comment on projected sales, industry sources estimated that the Beauty Lift Collection products would do about $1 million in retail sales in their first year on counter.

This story first appeared in the October 7, 2005 issue of WWD. Subscribe Today.

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