• Jeanne Lanvin is born in Paris.
• Lanvin creates her first millinery workshop on Rue Boissy d’Anglas.
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• Marguerite Marie-Blanche, Lanvin’s daughter, is born.
• Writer Edmond Rostand asks Lanvin to create the ceremonial suit for his introduction into the French Academy, marking her first step into men’s bespoke tailoring.
• Lanvin and Marguerite go to a costume party, and a famous photograph is captured, showing the designer and her daughter in matching costumes and hats. A stylized version of the image by Paul Iribe later becomes the logo of the house.
• The company opens a children’s clothing department.
• Lanvin joins the Syndicale de la Couture, France’s dressmakers’ union.
• The designer opens two departments, for women and their daughters.
• The first Lanvin wedding dress appears.
• Fur collection makes its debut.
• Lanvin takes part in the Panama-Pacific International Exposition in San Francisco, increasing her visibility in the U.S.
• The designer opens an interior-decoration store in collaboration with designer Armand-Albert Rateau.
• The company introduces a sport collection that includes swimsuits, ski suits and golf and tennis attire.
• A dye factory is built at Nanterre to produce exclusive colors for the label. It eventually also becomes the home of the perfume laboratories.
• The fragrance line launches with scents including Irisé, J’en Raffole, La Dogaresse and Le Sillon.
• Lanvin is appointed vice president of the Pavillon de l’Élégance, a space dedicated to fashion designers at the Paris Exhibition.
• Her couture house now comprises 23 workshops, and each collection features 300 designs.
• Marguerite marries Count Jean de Polignac and becomes Marie-Blanche de Polignac.
• The designer is made a Knight of the Legion of Honor, France’s highest civilian decoration.
• Lanvin’s nephew Maurice becomes the director of the new men’s department.
• The company opens dedicated departments for fur and lingerie.
• Perfumer André Fraysse creates Arpège to mark the 30th birthday of Lanvin’s daughter. Its round, black bottle is designed by Armand-Albert Rateau and features a gold version of the logo designed by Paul Iribe.
• Shops open in Deauville and Biarritz, France; Barcelona and Buenos Aires.
• Exclusive Lanvin creations are modeled at a gala held aboard the ocean liner Normandie on its maiden voyage to New York.
• Lanvin takes part in the Brussels International Exposition.
• The designer is elevated to the rank of Officer of the Legion of Honor.
• Lanvin takes part in the New York World’s Fair.
• Jeanne Lanvin dies on July 6 at age 79. Her daughter becomes chairman and managing director of Jeanne Lanvin and Lanvin Perfumes.
• Antonio Canovas del Castillo becomes creative director of haute couture.
• Jules-François Crahay succeeds Castillo. His work garners three Dé d’or awards.
• Maryll Lanvin (a niece by marriage) takes over the ready-to-wear division.
• Jules-François Crahay leaves Lanvin, and Maryll Lanvin adds haute couture to her design duties.
• Lanvin is sold to Midland Bank. Robert Nelissen is appointed to design women’s rtw.
• Lanvin is jointly acquired by luxury conglomerate Orcofi and cosmetics giant L’Oréal. Claude Montana is appointed as head of haute couture, going on to win two Dé d’or awards. Eric Bergère is put in charge of women’s rtw.
• Dominique Morlotti takes over as women’s and men’s rtw designer.
• Lanvin withdraws from haute couture to focus on luxury women’s rtw and accessories and its made-to-measure men’s sportswear line.
• L’Oréal takes full ownership of Lanvin. Ocimar Versolato succeeds Dominique Morlotti as women’s rtw designer.
• Cristina Ortiz is appointed women’s rtw designer.
• Lanvin is sold to Taiwanese businesswoman and philanthropist Shaw-Lan Wang.
• Alber Elbaz becomes artistic director.
• Lucas Ossendrijver becomes head of design for Lanvin men’s wear.
• Lanvin marks its 125th anniversary.