LONDON — Net-a-porter.com has set its latest online retail exclusive, with the e-commerce site to carry Tod’s ready-to-wear collections exclusively online for two seasons.
Tod’s women’s fall collection will launch on Net-a-porter.com July 29, while the men’s line will launch on Mr Porter.com Sept. 8. Prior to the Net-a-porter partnership, Tod’s had sold its ready-to-wear collections exclusively in its own brick-and-mortar stores.
Net-a-porter.com’s partnership with Tod’s is the latest in a slew of online exclusives for the site.
In April, Net-a-porter launched Chanel’s Coco Crush fine jewelry line, marking Chanel’s first e-commerce project. A collaboration with Tom Ford followed, with the designer launching his women’s ready-to-wear on the site earlier this month, with Ford’s men’s designs to bow on Mr Porter in September. And last week, Net-a-porter launched an exclusive limited-edition capsule collection by Dolce & Gabbana, called Portofino.
Alongside an edit of Tod’s ready-to-wear collections, Net-a-porter and Mr Porter will carry a selection of footwear, bags, leather goods, luggage and accessories. Mr Porter has carried those Tod’s categories since fall 2012, and Net-a-porter since spring 2014.
“Since launching Tod’s accessories last year on Net-a-porter.com we have seen an overwhelming response from our global customers who love the refined, understated style that distinguishes the Tod’s brand,” said Sarah Rutson, vice president of global buying at Net-a-porter. “I am confident the response to the ready-to-wear will be equally as positive.”
Claudio Castiglioni, global general manager at Tod’s Group, added that Net-a-porter and Mr Porter’s “focus on quality, detail and…impeccable service…[are] very much in keeping with the Tod’s philosophy.”
“Net-a-porter and Mr Porter have a very particular eye toward quality and an excellent merchandise selection combined with a 360-degree approach to the market — they anticipate and develop new ways of shopping, [which] is exciting,” he said.