NEW YORK — Tom Ford’s aggressive foray into beauty is about to expand. This fall the designer will launch a new women’s fragrance and reintroduce his second men’s scent, Tom Ford Extreme, alongside an After Shave Splash and an After Shave Balm. Additionally, five new grooming products inspired by Ford’s highly successful and first ever men’s scent, Tom Ford For Men, hits stores this week.
The Tom Ford For Men Ancillary Collection, which consists of an after-shave splash, cleansing bar, shower gel, hydrating emulsion and after-shave bar—all scented with Tom Ford For Men—made its official debut at Neiman Marcus, Nordstrom, Bloomingdale’s, Bergdorf Goodman Men, Saks Fifth Avenue and Sephora on Saturday. And company executives are betting the latest addition to Tom Ford For Men, which ranges in price from $18 for the cleansing bar to $52 for the 3.4-ounce after-shave splash, will only add to the brand’s growing success.