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In two decades, Tommy Bahama has established a beachhead as a classic American island brand. Its look has evolved, but remained true to its core cabana heritage.

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This story first appeared in the July 18, 2012 issue of WWD. Subscribe Today.

MODELS: CARTER AT WILHELMINA AND SIMONA AT TRUMP MODELS; HAIR BY VASSILIS KOKKWIDIS FOR KERASTASE USING GHD TOOLS; MAKEUP BY KUMIKO HIROSE USING MAC; FASHION ASSISTANTS: MERCEDES PSL BASS AND REBECCA SICHEL (MEN’S), NATALIE MOLONEY (WOMEN’S); STYLED BY ALEX BADIA (MEN’S) AND KIM FRIDAY (WOMEN’S)

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