By  on September 19, 2017

After 32 years in business, Tommy Hilfiger knows the long game and has played it well.

That he’s still actively in the game at all — at a point when many of his peers from the early Eighties are not — is no small feat. And not only that, he’s currently on a winning streak to boot. Of course, Hilfiger is incredibly wealthy, has been for a long time. But his numbers are not just healthy, they’re up — four percent in the second quarter. He’s one of the few designers to jump on the beast of a bandwagon that is see-now-buy-now and not be bucked off. Even more improbable and impressive is that after all these years Hilfiger has managed to achieve the highly elusive thing that fashion craves most, even if no one will admit it: At the moment, Tommy Hilfiger is cool again. Hard evidence is coming in February when the Vetements x Tommy Hilfiger collaboration drops.

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