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Tommy Hilfiger has conjured up a new collection aimed at the 20- to 30-year-old set. He presented the U.S. launch of his new spring collection, Tommy, Thursday at Drive-In Studios in New York. Comprised of preppy-with-a-twist women’s and men’s wear, the youthful lineup included casual separates, such as striped knit cardigans and floor-skimming ikat-print skirts and neon boardshorts, plenty of denim basics and classic outerwear, as well as handbags and footwear. The line will be sold exclusively at three Tommy-branded boutiques in Manhattan, Westchester, N.Y. and Washington, D.C., as well as two stores in Toronto, where the concept made its debut for holiday. The styles, which Hilfiger describes as playful, are priced from $29 for a knit top to $119 for a short trenchcoat, while handbags and footwear begin at $49 and $59, respectively. “Tommy is a lot of fun to design because it’s an experiment in collaborative creativity,” Hilfiger said. “I love the challenge of designing for a younger audience, tapping into trends but in a brand-relevant way”.

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