“There’s no question the cools rule.”

That’s how Pantone Color Institute executive director Leatrice Eiseman sized up the top 10 spring color picks for women’s and men’s. The leaders’ names — Aquamarine, Scuba Blue, Lucite Green and Classic Blue for women, and Dusk Blue, Glacier Gray, Treetop and Classic Blue for men — hail to a blue-skies mentality. Whether those palettes are wishful thinking on the designers’ part really rests in consumers’ texting, tweeting, Instagramming hands.

This story first appeared in the September 4, 2014 issue of WWD. Subscribe Today.

“Being constantly barraged by text messages, cell phones, e-mail and all of this technology 24/7, cooler colors speak to creating a kind of a quiet zone. They are a place to get away from it all, an escape button that, literally, we can push. It’s also kind of a freeing, open air. It’s just a natural aftermath for a crazy world,” Eiseman said. “To have the four top colors in the cool range spoke to something everyone is looking for -— that real cool, relaxing stop-the-world-I-want-to-get-off kind of thing.”

The blurred lines between women’s and men’s preferences for colors was evident with Classic Blue and Glacier Gray, which ranked in the top 10 for both lists, and Toasted Almond, which wound up in the fifth slot for both women and men. Like most of the others, those colors are easy on the eyes, which may appeal to overworked, overextended Americans. “Sleep deprivation is a big deal. There is nothing in either palette that is so shockingly bright that it’s overwhelming.” Eiseman said. “When we are sleep-deprived, we don’t necessarily want to be whacked back into ‘take a look at this’ — you want to kind of enter it gently.”

Here, a look at Pantone’s top 10 colors for women and men for spring.

NEXT: Top 10 Men’s Colors >>



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