DECLEOR MOVE: Lori Kutch has been appointed director of marketing and communications for Decléor and Carita. She most recently worked as senior marketing consultant for Aura Science, the joint venture between Limited Brands and Shiseido. Kutch reports to Jacques Perusse, president of Decléor North America.
VON BERG APPOINTMENTS: Richard Hartigan has been named senior executive vice president of development for Naples, Fla.-based Von Berg Professional Cosmetics. Hartigan, who became a consultant after working as president and chief executive officer of Lancaster USA until 1995, will also serve on Von Berg’s board of directors. Also appointed to the board was Richard Battram, former vice chairman of the May Department Stores Co., and Nicholas Gallopo, a former partner at Arthur Andersen.
SHARING THE LOVE: L’Amour is in the air at Marionnaud Parfumeries. The French perfumery chain’s latest advertising campaign, dubbed Preuves D’Amour (Proofs of Love), will hit television and movie screens at the end of this month. The ads, conceived by agency Hemisphere Droit and directed by Tran Anh Hung, focus on the lengths men will go to in demonstrating their love. For example, one man attempts to capture the moon’s reflection in a fountain, in the 45-second cinema and 30-second TV spots, while another is shown walking to the end of the Earth. At the finish, a text notes that it’s not necessary to go that far, as proofs of love are on every street corner. It is followed by the Marionnaud logo and the tag line: Tous les jours des preuves d’amour (Proofs of love every day). The ads will break May 26 in France and elsewhere in Europe. In other company news, Marionnaud is upping its international presence by creating a joint venture with an Israeli company to open perfumeries in 21 department stores. Marionnaud may soon enter China, as well, under a franchising agreement, according to a company press release.
SWEET DEBUT: Jessica Simpson appeared on QVC during what was scheduled to be a one-hour broadcast to launch her Dessert fragrance and bath and body care collection on the shopping channel. Instead, it only took 49 minutes, which began at 9 p.m. Monday night, for the pop star to completely sell out the items — to the tune of 14,566 units. At an average price point of about $35 per unit, sales exceeded $500,000.
THE ENVELOPE PLEASE: France’s Groupe Clarins awarded its eighth annual Prix de la Femme la Plus Dynamisante (Most Dynamic Woman Award) to Catherine Enjolet, founder of the children’s association Parrains par’ Mille (Godparents by the Thousand).
MAMMOTHS ARE WORTH IT TOO: Researchers at L’Oréal have been studying a tuft of hair from the frozen carcass of a mammoth found in Siberia in 1997. By analyzing the chemical makeup of the hair, the researchers found that its composition is close to that of human hair and that the animal, dubbed Jarkov, had a brown coat. The L’Oréal researchers were also able to gather information from the sample about the mammoth’s diet and environment.
FIFI AWARENESS: The Fragrance Foundation is partnering with Vogue magazine to spotlight the organization’s FiFi Awards next month. Initiatives include a 30-minute feature on “Trend Watch,” the magazine’s nationally syndicated fashion and lifestyle television show. The segment, which is scheduled to air June 20, after the FiFi’s, is expected to be devoted to this year’s FiFi’s and the fragrance industry as a whole. Also, a 20-page advertorial insert is slated for the June issue of Vogue.