PARIS — The Fashion Pact is gaining traction.
Farfetch, Mango, Bally and El Corte Inglés are among 24 companies in the fashion and textile sector that have signed on to the environmental initiative spearheaded by French luxury group Kering, bringing the total number of signatories to 56 and the number of brands involved to around 250, Kering said on Friday.
Representatives of the companies that signed the pledge gathered in Paris on Thursday for their first working meeting since the agreement was presented by Kering chairman and chief executive officer François-Henri Pinault at the Group of Seven summit hosted by France in Biarritz in August.
Discussions focused on the governance of the Fashion Pact, organizing the work to be carried out by its members, and translating their commitments — which include eliminating single-use plastics, using renewable energy and promoting regenerative agriculture practices — into practical goals.
The new members are Auchan Retail, Bally, Calzedonia Group, Celio, Damartex Group, Decathlon, El Corte Inglés, Eralda, Etam Group, Farfetch, Figaret, Gant, Geox, Groupe Beaumanoir, Groupe Eram, GTS Group, Kiabi, Lady Lawyer Fashion Archive, Mango, Nana Judy, Paul & Joe, Promod, Spartoo-André and the Visuality Corp.
They join the likes of H&M, Inditex, Adidas, Nike, Capri Holdings, Gap, PVH, Ralph Lauren, Tapestry, Chanel, Hermès International, Prada, Salvatore Ferragamo, Giorgio Armani and Burberry. Stella McCartney is also a signatory, although the brand’s new investor, LVMH Moët Hennessy Louis Vuitton, is not taking part.
Speaking at an event last month outlining its environmental initiatives, Antoine Arnault, head of communication and image at LVMH, said it did not make sense for the group to be lumped together with fast-fashion and sportswear brands, especially because its activities extend to areas as diverse as liquors and hospitality.
“We have nothing against them, but we have nothing in common with Nike, Zara, Gap and H&M,” he said. “We’re not in the habit of signing pieces of paper to ease our conscience. We prefer acts to pacts.”
Pinault was mandated for the job by French President Emmanuel Macron last April, as part of a broader effort to forge closer links with the private sector and involve actors outside the government in pursuing environmental goals, which he kicked off in 2017 after the U.S. pulled out of the Paris climate accords.
Members of the Fashion Pact will present their first report on the progress achieved in September 2020, Kering said.