Donna Lennox will join the Los Angeles-based Tyte as vice president of sales effective Dec. 1.
She will work with the company’s existing sales team, Billy Kolber, president of sales, and Steven Millman, vice president of West Coast sales. Lennox will be responsible for sales on the East Coast.
“Donna has a proven and stellar track record in the denim arena and I believe that she will be a huge success with Tyte,” said Alden Halpern, president and chief executive officer of 4Whatitsworth Inc., parent company of the Tyte brand.
Lennox will be based at Tyte’s New York showroom, located at 1407 Broadway, and report to Halpern.
She joins Tyte with a decade of experience in the apparel industry, beginning her career at Be Bop as a sales representative managing East and West Coast accounts. Following Be Bop, she spent five years as a sales executive and merchandiser for D’Mode Classic, a private label apparel manufacturer. Lennox shifted to selling denim with a two-year tenure at Younique Clothing before becoming a sales executive at Bongo, her most recent position.