By  on February 22, 2018

PARIS — Brick-and-mortar retail ain’t dead. That’s the message from Urban Outfitters, which today cuts the ribbon on its first French store. It’s based in a prime location, on Rue de Rivoli, opposite landmark Paris department store La Samaritaine, which is slated to reopen at the end of the year.

Measuring 10,000 square feet, the two-story site — formerly occupied by Desigual — boasts a fun “higgledy-piggledy” urban layout. Spanning the men’s, women’s and lifestyle categories, it includes spaces dedicated to the brand’s BDG denim and Urban Renewal upcycled vintage lines, as well as dress- and “sun”-themed areas.

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