NEW YORK — The U.S. Olympic Committee is set to announce a partnership today with Nike Inc. at a press conference here. Both the USOC and Nike declined to comment on the deal Wednesday, but reports said Nike was taking over the corporate sponsorship from Adidas America, which has provided apparel for the USOC, along with other companies such as Roots Canada.
This story first appeared in the January 22, 2004 issue of WWD. Subscribe Today.
The USOC’s deal with Adidas ends this year, after the Summer Games in Athens. Kevin Wulff, director of sports marketing for Adidas America, confirmed that his firm was ending its official partnership with the Olympics but said that Adidas would still provide apparel for athletes on an individual basis and for other teams around the world. The American firm began its partnership with the USOC in 1999.
“We still expect the Olympics to be a big part of our future,” Wulff said Wednesday.
Roots Canada is also an official apparel sponsor for the USOC. A Roots spokesman said Wednesday that it is the official provider for loungewear and apparel for the parade, among other activities, while Adidas currently provides performance-oriented apparel for the teams. Last year, Roots extended its sponsorship through 2008.