NEW YORK — It may have taken Belinda Rush-Carville 13 years to get her beauty line from the county fair to 3,000 retailers across the country, but her pace, she believes, was right on track. Now, the founder, owner and president of V’Tae wants to position her bath, body and home line farther from its homegrown origins. Carville, who is a self-taught fragrance blender, is looking to expand distribution of her 200-stockkeeping unit line, and to take its look more upscale.

This story first appeared in the August 9, 2002 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus