By  on October 12, 2017

Valentino is making a major, out-of-the-box retail play for its resort 2018 collection. The athletic-inspired lineup that Pierpaolo Piccioli showed in New York in May will be sold in a series of pop-up stores in Tokyo, New York and Hong Kong, with the former two opening Oct. 26. The spaces are specifically designed with sport-inspired build-outs to match the collection’s theme, with interiors resembling chic, industrial gyms installed with reinforced concrete benches, basketball hoops and training box-jumps. Exclusive merchandise includes yoga mats, basketballs, caps, sneakers and tracksuits all done with a new logo VLTN, which Piccioli and his team cribbed from old Valentino logos from the Eighties and Nineties.

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