By  on September 10, 2019

Vera Wang doesn’t have much of a collection ready-to-wear business. That’s according to a reliable industry source: Vera Wang. “By any standards of volume, we do not,” she says. While of course, Wang would like to sell more expensive clothes, she’s oddly OK with the status quo. Yet she takes umbrage at the assumption by many that the scale of her rtw business reflects her viability as a commercial designer.

In a recent conversation focused on the 30th anniversary of her business, Wang delved into the purpose of the collection. She maintains that, in terms of design, much of what she does is plenty accessible and that she wants people to love, buy and wear the clothes.  But more than that, Wang views her collection as experimental, less about filling market needs than continuing to challenge herself as a creator. “It’s my own personal learning procedure, and it’s my own growth, not only as a designer but as a human being,” she says. “It gives me a reason to learn more, to study more.”

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