NEW YORK — The Versace Group is strengthening its U.S. team. Effective Monday, Patrick Guadagno will join the company’s U.S. subsidiary as president and chief operating officer of the wholesale division, a new post.

Guadagno comes from D&G, where he became managing director in 2003. Before that, he was president at IT Holding USA, D&G’s licensee. Guadagno is widely credited with initially building D&G in the U.S. and overseeing the transition of its marketing and sales from IT to the label’s own showroom.

Guadagno had also worked as a licensing and marketing consultant with Financo Inc. and Marvin Traub, and had held senior posts at Wilke-Rodriguez and the licensed men’s Calvin Klein business.

Guadagno could not be reached for comment.

According to a Versace statement, Guadagno’s appointment signals the reorganization of the U.S. subsidiary of Gianni Versace SpA. The company has also recently tapped Roberto Lorenzini as president and chief operating officer of its retail division. Lorenzini joined Versace from Fendi, where he held a similar post.

Guadagno and Lorenzini will jointly oversee the Versace business in the U.S.

This story first appeared in the May 13, 2005 issue of WWD. Subscribe Today.

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