MILAN — Versace is returning to its classic roots with an eponymous fragrance — its first scent entirely developed by Euroitalia since the manufacturer acquired the license for an estimated $63.8 million, mostly in advance royalties, in December 2004.
“This is the right product to put Versace back on the top niche of retail,” said Claudio Tenan, export director at Euroitalia. “We worked on every detail to improve the perception of the brand. We needed to take the Versace scent franchise up worldwide. Everyone put 100 percent of their talent and effort behind this. In each market, we are being very selective, and will treat it at the highest end of the market.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion