LONDON — Chinese fashion e-commerce site VIP.com is serving up a taste of Chinese fashion and C-pop — Chinese pop music — with the launch of a multibrand runway presentation on Sept. 13 that will kickstart London Fashion Week, which runs from Sept. 14 to 18. Held in partnership with the British Fashion Council, the show will spotlight four designers: A Life on The Left, Bailuyu, Kisscat and Mukzin.
VIP.com is the BFC’s first Chinese sponsor and works with more than 20,000 global brands. It has 300 million consumers of which 52 percent are interested in designer brands, offering a huge opportunity to the British market.
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Photographed by Kuba Dabrowski/WWD
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