Vivienne Tam and Hewlett-Packard today are unveiling what might be the first laptop computer designed for women.
This story first appeared in the October 29, 2008 issue of WWD. Subscribe Today.
The HP Mini Vivienne Tam Edition, which costs $700, is small, lightweight and colorful. Its red and pink peony injected plastic print exterior matches Tam’s spring clothing, and it will be sold at the Vivienne Tam store in Manhattan’s SoHo neighborhood in the spring. In the meantime, it is available for preorder through HP, and will ship in early December. A plain version in black, pink or silver will also be available in November.
The laptop weighs two pounds, has an almost full-size keyboard (92 percent). The inside is red, and the ‘‘double happiness” symbol is printed on the “enter” key. All the keys are printed in gold lettering.
It made its first turn on the runway at Tam’s spring show in September, but details were not available and many in the audience may have mistaken the laptop for a clutch.
“We are connecting with the style-enthusiastic, style-conscious woman,” said Tracey Trachta, HP director of global initiatives.
The style-conscious woman values technology that is small and easy to carry, Trachta said. Other manufacturers are also expected to come out with computers in this size and price range, although they won’t necessarily be aimed at women.
The screen measures 10.2 inches. A Web cam, wireless and a USB/USD card reader are built in. The processor is the 1.6-gigahertz Intel Atom. The hard drive is 60 gigabytes, and it comes with 1 gigabyte of memory. Users can download Tam-designed wallpaper, screen savers and icons in the shape of shoes and purses.
The laptop comes with a protective silk sleeve designed by Tam. Later, a limited “luxury edition” of 500 will be available for $1,000 and include a Vivienne Tam-designed scarf and a clutch-style purse with a special pocket for the laptop.
“It’s the perfect fusion of fashion and technology,” Trachta said.