Volcom is introducing a redesigned line of men’s jeans for fall.
This story first appeared in the July 29, 2015 issue of WWD. Subscribe Today.
The line includes five new fits that feature performance details such as stretch fabric, antimicrobial and moisture-wicking properties and a hidden cell phone pocket. Zippers and buttons are either matte black or classic copper. The collection retails from $33 to $75.
The relaunch coincides with the brand’s new Real Life Happening fall campaign, which features Volcom’s skate team along with brand ambassadors Kurt Vile, a musician, and Run the Jewels members Killer Mike and El-P. According to Volcom creative director Mike Aho, the campaign is meant to position the brand as more inclusive.