Volcom is introducing a redesigned line of men’s jeans for fall.

This story first appeared in the July 29, 2015 issue of WWD. Subscribe Today.

“In the past we did a lot of weird angles, asymmetric yokes and different seams and flourishes,” said Volcom denim designer JJ Gonzales. “Now we’re pushing for a superclean look.”

The line includes five new fits that feature performance details such as stretch fabric, antimicrobial and moisture-wicking properties and a hidden cell phone pocket. Zippers and buttons are either matte black or classic copper. The collection retails from $33 to $75.

The relaunch coincides with the brand’s new Real Life Happening fall campaign, which features Volcom’s skate team along with brand ambassadors Kurt Vile, a musician, and Run the Jewels members Killer Mike and El-P. According to Volcom creative director Mike Aho, the campaign is meant to position the brand as more inclusive.

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