NEW YORK — Von Berg Professional Cosmetics, a two-year-old Munich-based beauty marketer, will introduce its first men’s fragrance, a scent called Absolute Decadence, next month.
Absolute Decadence, a mix of citrus, lavender and woody notes, is set to bow at Nordstrom and Burdines-Macy’s in the U.S. on June 1, and in Germany and Canada in July. The fragrance is then due to roll out to the rest of Europe and to additional U.S. retail chains in the fall, eventually reaching 500 U.S. doors, including Sephora, Macy’s West and Parisians.
It’s Von Berg’s third fragrance — the company’s two women’s entries, Decadence and Sheer Decadence, were launched in the fall and spring, respectively. Givaudan has blended all three of the scents.
Peter von Berg founded the company in 2002. Von Berg, who was originally in the medical field, crossed over into the beauty industry after entering the microdermabrasion arena in Europe. Von Berg, self-described as a cosmeceuticals firm, also markets a treatment collection and color cosmetics with skin care benefits.
The company’s U.S. arm, based in Naples, Fla., is projected to have total revenues of $10.5 million this year.
— Matthew W. Evans