NEW YORK — Wal-Mart has promoted Celia Clancy to senior vice president and general merchandise manager, over women’s and girls’ apparel, WWD has learned.

Clancy was a divisional merchandise manager. She will report to Don Harris, executive vice president of merchandising. Wal-Mart officials were not available Thursday to comment.

Clancy replaces Lois Mikita, who shifted to senior vice president and gmm over men’s, boys, housewares, small appliances, furniture, fabrics, crafts and domestics, due to the retirement of Dennis Reeves. Before Wal-Mart, Clancy was a senior vice president and gmm of softlines at the defunct Bradlees.

Lately, Wal-Mart seems to be pushing better quality apparel and accessories, sometimes at higher prices. The sporty British import, George, is rolling out to all stores. The apparel line was originally sold just through Asda, in Great Britain, which is owned by Wal-Mart. George made its U.S. debut in 1,600 Wal-Mart stores last fall. Men’s apparel and shoes under the label will be tested in 500 to 700 domestic locations.

Also, Wal-Mart will begin selling an exclusive Keepsake “star” collection of diamond jewelry in April at all its stores.