Like a tree sprouting in an asphalt parking lot, Delphinium Home has taken root on a scruffy stretch of Ninth Avenue near 46th Street here. The neighborhood isn’t known for embroidered bath towels or heart-shaped throw pillows like those displayed in the store. It’s a rough-and-tumble urban landscape of car dealers, horse stables, taxi garages and the Port Authority Bus Terminal. Not for nothing is the area called Hell’s Kitchen.

This story first appeared in the February 7, 2004 issue of WWD. Subscribe Today.

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