NEW YORK — Warren-Tricomi is making some changes — both in personnel and in products.

The professional hair care duo has hired Scott Woodward as creative director. Woodward is the chief executive officer and chief creative officer of Sew Branded, a branding and marketing company here. Both parties first worked together on Joel Warren and Edward Tricomi’s Style line, a 16-item hairstyling line for Bath & Body Works, which was launched earlier this year.

In his new role, Woodward will be both a marketer and creative director overseeing product and brand image development. Woodward’s first duty is working with Warren-Tricomi on the relaunch of Style, due out this fall, as well as creating two additional lines and tweaking existing lines, such as Cabana, a hair treatment range for sun worshippers.

Woodward will retain his responsibilities at Sew Branded, which also works with apparel and health care companies. Prior to Sew Branded, Woodward worked in various capacities at Ray-Ban, Calvin Klein, Movado, Concord, Coach and ESQ watches.

Warren-Tricomi did much of its branding and marketing internally before bringing on Woodward; his hire reflects the company’s quick growth.

“I find them to be a promising brand with such great potential,” Woodward said. “In the hair and beauty market, they can take their equity and cachet and build it up.”

In addition to Style and Cabana, Warren-Tricomi also makes the Pure Strength hair care line, which consists of nine items. In August, Pure Strength will receive a new stockkeeping unit.

This story first appeared in the July 7, 2006 issue of WWD. Subscribe Today.

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