NEW YORK — L’Oréal Paris has named Kerry Washington a spokesperson for its stable of beauty brands worldwide. The multiyear contract, which takes effect immediately, is estimated at $1 million per year, according to industry sources.

Washington was recently photographed for her first print campaign, representing HIP High Intensity Pigments, joining Scarlett Johansson and Beyoncé Knowles in promoting the new cosmetics line. The ads will be in the same vein as those featuring Knowles and are scheduled to break in June beauty magazines.

Washington, who is best known for her role as Ray Charles’ wife Della in the motion picture movie “Ray,” also is slated to represent Feria hair color later this year in L’Oréal’s portfolio.

In a statement, Washington said she is excited to be in partnership with a company that has historically been represented by so many women with different skin colors. “L’Oréal is so much about supporting women, helping women feel good about themselves, and it’s great to feel like I can be a part of that.”

Carol J. Hamilton, president of the L’Oréal Paris division of L’Oréal USA Inc., said, “Kerry has proven to be one of Hollywood’s most exciting new actresses, and she has truly shined opposite some of the biggest names in the film industry. We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L’Oréal.”

Washington was a winner for Outstanding Actress in a Motion Picture for “Ray” at the NAACP Image Awards in 2005 and nominated for an Independent Spirit Award for Best Actress in the film “Lift” in 2002. Washington is an active supporter of the Creative Coalition, a group dedicated to raising awareness of First Amendment rights.

This story first appeared in the March 17, 2006 issue of WWD. Subscribe Today.

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