“No One Likes Us” was the exhibition title of Austrian label Wendy Jim, formerly known as Wendy & Jim — but that couldn’t be farther from reality, as most visitors seemed to enjoy the duo’s fashion exhibition at Galerie Crone during Berlin Fashion Week.
Invited to the gallery’s Berlin branch by curator Cornelis van Almsick, designers Helga Ruthner and Hermann Fankhauser created displays that resembled contemporary art installations rather than fashion presentations. Set against the current exhibit of artist Sahar Zukerman, amateur models levitated above a patch of grass, posed next to a traffic sign or skated on a lit-up carpet to reflect the obsession of self-image in the digital age.
“The collection and the exhibition are like a fragmented selfie that reflects on the value of a ‘like’ as a currency in our time. Each of the installations is an enactment of personal elements. The flowers, for example, are all ingredients of our perfume Drop No. 01,” Ruthner said.
Ruthner and her partner Fankhauser were educated at the Viennese University of Applied Arts, studying under Helmut Lang. The pair launched their label in 1997 and have presented during Paris Fashion Week.
“Berlin has always been good to us, so we followed Galerie Crone’s invitation. Apart from that, it’s a great alternative as some of our clients don’t want to come to Paris for security issues,” Ruthner said.